Vedanta is ready to roll out a social transformation campaign through its flagship project, “Nand Ghar”, focusing on the key areas of health, education, nutrition, women empowerment and human rights. hygiene, a company statement said Friday.
The campaign titled #ForABetterKalaptly showcases the essence of Nand Ghar, aiming to bridge the gap between urban and rural India.
As part of the campaign, the company will unveil five videos honoring frontline workers in Nand Ghar who work tirelessly to improve communities.
The Nand Ghar Project – conducted under the umbrella of the Anil Agarwal Foundation – is transforming the Anganwadi ecosystem in collaboration with the Ministry of Women’s Union and Child Development.
The campaign conceptualized and created by McCann World Group, highlights services such as education and new e-learning modules being introduced in villages to ensure continuity of early childhood education even during lockdown.
These modules which were previously only seen in urban towns are now being successfully implemented in villages thanks to the ardent efforts of the Nand Ghar team. Another video showcases the state-of-the-art health care facilities provided to the communities. Medical services that were a distant dream for these villages are now seeing the light of day thanks to the Nand Ghar project.
The company will also release these videos as TVCs on several national TV channels as well as social media platforms. They will air on major channels supported by digital, outdoor and commercial activation plans.
“All women and children deserve equal opportunities. Vedanta Nand Ghars strives to provide the best nutrition, healthcare, education and skills to children and women in rural India to help them grow and become self-sufficient. These videos testify to the undying spirit of our frontline workers in Nand Ghar who are making these dreams come true through their unwavering determination,” Ms. Priya Agarwal Hebbar, Director of Vedanta Resources, said:
With over 2,300 Nand Ghars in 11 states, the campaign holds the key to bringing stories to the world and contributing to the transformation of rural women and children.